Brand while the iron is hot

Wes Kinder - Contributing - Columnist

Let’s talk about branding.

There’s a lot of different ways to brand calves — electric, fire, or propane fired brandin’ pot. And there’s other methods, too, such as freeze brand and chemical dye. During winter months, you can even use cattle clippers. Branding is just a way of marking cattle for identification. It could be used to show ownership, health, age or a number of things. When draggin’ to the fire, the one doin’ the brandin’ must take priority over the shots and castrating and such. You see, a brand doesn’t take long to cool off if it is held out of the fire for very long. And it takes too much time to have to go back and re-heat the iron. Ranches will often have two or three irons just to keep the calves flowin’ so as to not have to be waitin’ on the iron.

God wants to use folks who have already been branded with the J.C. brand to “brand” the lost world for Christ. Jesus calls believers to reach the lost herd and to disciple new believers. Disclaimer time — Y’all please note, I’m not talking about literally being branded with a hot iron. Figuratively speaking, thanks.

Who are we to brand? Well, He’s instructed us to offer the brand to all folks. But not all will want to receive him. Not all will want to follow Christ. We can’t force Jesus on anyone, but we must be relentless in our efforts to keep working.

We often only get one shot at deliverin’ a good hot brand for Christ. We need to brand while the iron is hot. We may not have the opportunity to gather the herd tomorrow. We never know. Are we in the last days? I believe it is for sure getting closer. As Christians, there is no time to waste. Get the iron hot and get to brandin’ for Christ. And brand with a hot iron.

In 2 Corinthians 6:1-2 — And working together with him, we also urge you not to receive the grace of God in vain — for he says, ”at the acceptable time I listened to you, and on the day of salvation I helped you.” Behold, now is “the acceptable time,” behold, now is “the day of salvation” — (nasb)

Paul was writing to the Christians there in Corinth — and the ones who thought they were Christians. Some had truly received God’s grace and were saved. But there were a few who had been deceived. They didn’t know that they didn’t have it. False teachers teach a false salvation. Now is the acceptable time. The iron is hot. Let us be definite in the work we do. Paul writes about receiving it in vain. That means what was received wasn’t salvation. It was false. It’s all about really giving your life to Christ and coming into a real relationship with him, making him boss.

But some folks fill out a card and get wet and they think they’ve somehow bought “fire” insurance. It has often been referred to as a “get out of hell free” card. And they think there is a certain ritual or something that is required. Like a certain incantation or verse to say.

How do you know your saved? Do you have a conviction of sin? Do you desire to live for Christ? Do you bear fruit? Love, peace, joy, forgiveness — and especially seeing others come to Christ?

So, first things first, are you branded in Christ? Was the iron hot or was it just a surface commitment? So be ready. Know how to hold the iron. Even practice it on a board if you need to. Be ready to share your faith. Faith comes from hearing, and hearing by the word of Christ. — Romans 10:16

Choose Jesus and choose life. Find a church where you “fit in” and serve him and grow in Christ. See y’all at church and keep prayin’ for his harvest. Amen.

Wes Kinder



Reach Wes Kinder at 580-585-3443 or

Reach Wes Kinder at 580-585-3443 or

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